The Media Diversified Experts Directory is a resource for media outlets of *all sizes across all mediums. It is a searchable and managed database of experts and professionals from a variety of fields, all of whom have experience in media settings.
The directory connects broadcast, print and radio producers with commentators who come from diverse backgrounds and have expertise on a wide range of topics.
*For media organisations wishing to access the directory, we offer a range of pricing packages. Please contact us at email@example.com to put together a package that best suits your needs.
Apply to be a Media Diversified expert by filling in this quick online form
“News channels have become increasingly aware of the importance of hearing from a diverse range of contributors. There have been visible improvements in getting more women onto news programmes, but more work needs to be done to cover other types of diversity. Having a directory of experts is a valuable tool in alerting producers to a wider pool of contributors.”
Tami Hoffman, Head of Interviews, Sky News
“If you are passionate about journalism that’s challenging and engaged, and journalism that looks, sounds and feels like the world we live in today, then please sign up to the Media Diversified Experts Directory and play your part in re-invigorating the media landscape.”
Patrick Younge, Managing Director, Sugar Films Ltd; former BBC Chief Creative Officer
Why is the directory needed?
According to the latest Creative Skillset 2012 Employment Census, employment in the creative media industries grew by more than 4,000 between 2009 and 2012. However, during this same period the number of BAME people in the industry fell by 2,000.
As of 2012, only 5.4% of people working in creative media industries came from BAME backgrounds. [Source: 2012 Creative Skillset Census]
In London, where the overall BAME working population is 28.8%, BAME representation in the media industries is 8.9% — the highest in the country.
How do media outlets benefit from diversity of perspectives?
“‘I honestly believe that in order to be an interesting, vibrant, provocative, innovative news organization you absolutely need diversity, in the people who are editing, and in the people who are writing the journalism.’ It’s a view echoed by American talkshow host Chris Hayes: ‘Diversity produces people with a specificity in their world view, and it benefits the product.’ It could be an important lesson to take on board for an industry sometimes struggling to remain relevant and in touch with its audiences.”
What does your newsroom look like?, World News Publishing Focus
How can I search for what I need?
Each person within the directory has their own page representing themselves including a photograph, personal information, interests, a remit, contact details, location, languages and previous work. Users are able to search entries in the directory by either name or category, and filter their search results by location, language and remit. When searching by name, users can input a name and key words and the search will return results most relevant to that search term. When searching by category users will specify categories of interest, and entries that fall within that category will be subsequently displayed.
What if you don’t have what I need?
We will endeavour to find someone who meets your needs through our extensive network of contacts.
A) Under 10 employees
B) Under 50 employees
C) 50+ employees
A, B, C + 2) Access to database plus project manager available 8-6pm
A, B, C, + 3) Access to database, plus project manager on call 24 hours
** Experts are entirely responsible for their own comments and behaviour on broadcast TV and radio
For enquiries, subscriptions, and information, email us at: firstname.lastname@example.org
What is Media Diversified?
Media Diversified is a young and growing non-profit organisation which seeks to cultivate and promote skilled writers of colour by providing advice and contacts and by promoting online content through its own platform. Live since July 2013, the initiative is already diversifying the UK’s media landscape, providing important, challenging and new content which contributes to global as well as domestic discussion on issues of social justice and equality.
Why do we need Media Diversified?
14% of the UK population is made up of individuals from BAME backgrounds, in order for your show, publication or organization to reflect modern Britain today, the inclusion of these voices is essential.
Committing to greater diversity and taking action are two different things, through subscribing to the directory you will play a part in transforming the role of the British Media Landscape.
In this age of Social Media and 24 hour news there is a growing demand for people who can provide you with substantial, knowledgeable and incisive commentary at short notice. Furthermore the success of social media has meant there is a greater focus upon how reflective media is of society today.
To reflect gender and ethnicity in Modern Britain being connected to a source of experts from the 14% of the population made up of people from BAME backgrounds is an ever increasing necessity.
From the NHS to party politics to fashion to popular culture we’re here to help.